The BBB Name Means Trust
The Better Business Bureau enjoys
a 98% favorable name recognition rating as reported in a survey from
the Gallup Organization. With it's level of positive public awareness,
it's clear that membership in the BBB lets consumers know that a business
is worthy of their trust.
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A Roper survey also found that consumers
often ask about several similar companies before deciding which one to
buy services or products from. Seventy-four percent (74%) of consumers
said they prefer doing business with a BBB member.
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Members Are Held
to High Standards
Members must meet the BBB's Standards
of Membership. These standards highlight important issues such as
the dependability of the company's service, honesty of its advertising
claims and business practices and the reliability of its complaint handling
procedures. Many BBB members agree to use arbitration,
if necessary, to resolve disputes.
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In 2005, BBB members had a dispute
settlement rate of about 99%. The remaining
1% of unresolved complaints against BBB members represented those filed
against firms whose memberships were subsequently revoked by the Board
of Directors. By comparison, non-member companies had a lower settlement
rate of about 65%.
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